Danica's ARCA start lifts TV Ratings to record level

Quote :

Danica's ARCA start lifts TV Ratings to record level: SPEED coverage of the ARCA Racing Series season opener from Daytona scored a Nielsen Household Rating of 2.30 (1,723,000 households), a 59% increase over last year's 1.45 (1,062,000 households). Highlighted by the stock car debut of Danica Patrick, race coverage peaked at 2.66 (1,997,000 households), up a stunning 72 percent from last year's peak of 1.55 (1,137,000 households). According to Nielsen Media Research, 2.4 million viewers tuned in to see the Saturday afternoon race, an 87% increase over last year's audience of 1.3 million. The Nielsen ratings, which positioned SPEED as the No. 1 network in basic cable during the time slot, were the highest ever for an ARCA race and rank only behind SPEED's exclusive coverage of the NASCAR Sprint All-Star Race as the highest ratings ever for the network.(SPEED)(2-10-2010)

WTG Danica

Not surprising at all.

I try to catch the ARCA races when they're on TV, but I was sure to watch this one... she did a good job.

Yep....She did a good job!
I ignore all the hype about her. I wanted to see if she really could do it.
The media has a way of over doing coverage of "select" drivers. I think they do more harm then good ~JMO

If She continues with NASCAR, she will give JR a run for the money...... I am so sick of hearing about JR that I welcome someone new.

If JR keeps running as bad as he is, they'll have no choice but to move on to someone else...

I didn't watch much of the NW race because it was Danica, Danica, Danica even after she went out of the race.

There was a lot of Danica during prerace and the early parts of the race, but I beg to differ about the end. After she was out, they only mentioned her once or twice more during the conclusion of the race. They pretty well moved on after she wrecked out.